About Us

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GLUE Studio was founded by designer Zarina Holmes and digital marketer Salina Christmas. Both are from sunny Asia Pacific islands. So when they started GLUE Studio, they didn’t want to create just another London agency. They wanted to import some sunny work attitude too.

Their combined two-decade experience in travel, consumer lifestyle and business media shaped the studio’s direction today. GLUE  Studio's work ethos is to create value and a positive experience that connect brands with audience through inspiring contents and activities. Hence the word “glue” which also means “bond” and “connector”.

The team has been steadily working with exciting clients from fashion e-commerce, design industry, tech and publishing. Our clients to date are from the UK, US, China and Southeast Asia.

GLUE Studio advocates active lifestyle and well-being at the workplace. The team adopts the joyful Hawaiian greeting ‘Aloha!’, a positive spirit we share with collaborators.


Our Team

Zarina Holmes
Creative Director


Zarina Holmes started her career as a designer and visualiser for several advertising agencies in Kuala Lumpur after graduating. In 1998 she completed her MA Design at Middlesex University, London, researching on brand extension.

Zarina is a multi-disciplinary designer whose work covered brand identity, publishing, marketing campaigns and infographics. She had overseen projects for clients such as Tech City UK, Sloane Ranger, Level39 and global travel industry names such as Tourism Malaysia, Thailand Tourism Board, Visit California, Visit USA, Seychelles Islands and Flybe.

She’s also a lifestyle photographer who has produced campaigns and covered fashion events. In 2013, she founded the City Academy’s photography department and set up photography workshops in Covent Garden, London.

Salina Christmas

Salina Christmas graduated from University College London with an MSc in Digital Anthropology in 2011. She has done digital marketing and communications for medtech, online gaming and e-commerce, and is currently marketing within fintech and payments.

Prior to fintech, Salina was a marketer at Informa Lifesciences, where she developed, designed and marketed digital products for the company's life sciences and medtech brands. Post-MSc, she worked as an associate marketer for Lightspeed Research, a market research division of Kantar WPP. She had produced high profile events such as TedxUCL and the London Design Festival lab with partners such as UCL, Medicins Sans Frontieres, Samsung Galaxy, MagPlus, Blurb Books, The British Library, Oxford Brooks University and Nissan Design Europe.

Salina started out as a newspaper journalist. She had reported extensively on tech, business and life sciences. Her favourite patch, however, is music: as a rookie journalist, she reported on the punk and grunge scenes, and reviewed gigs.