GLUE Studio was founded by designer Zarina Holmes and digital anthropologist Salina Christmas. Both hailed from the sunny islands of Asia Pacific. So when they started GLUE Studio, they didn’t want to create just another agency in London. They wanted to bring in some sunny work attitude, too.
Their two-decade experience in travel, consumer lifestyle and business media shaped the studio’s direction. GLUE Studio's work ethos is to create value and a positive experience that connect brands with their audience through inspiring contents and activities. Hence the word “glue” which means “bond” and “connector”.
The team has been working with clients from fashion e-commerce, design, tech and publishing. Our clients to date are from the UK, the US, China and Southeast Asia.
GLUE Studio advocates active lifestyle and well-being at the workplace. The team adopts the joyful Hawaiian greeting ‘Aloha!’, a positive spirit that we share with collaborators.
Zarina Holmes started her career as a designer and visualiser for several advertising agencies in Kuala Lumpur after graduating. In 1998, she completed her MA Design at Middlesex University, London, researching on brand extension.
Zarina is a multi-disciplinary designer whose work covered brand identity, publishing, marketing campaigns and infographics. She had overseen projects for clients such as Tech City UK, Sloane Ranger, Level39 and global travel industry names such as Tourism Malaysia, Thailand Tourism Board, Visit California, Visit USA, Seychelles Islands and Flybe.
She’s also a lifestyle photographer who has produced campaigns and covered fashion events. In 2013, she founded the photography department for City Academy UK and set up photography workshops in Covent Garden, London.
Salina Christmas graduated from University College London with an MSc in Digital Anthropology in 2011. She studied English Literature and Linguistics for her first degree.
Salina started out as a newspaper journalist. She had reported extensively on tech, business and life sciences. Her favourite patch, however, is music: she was into the punk and grunge scenes.
Salina was a content marketer at Informa Lifesciences, where she developed and marketed digital products for the company's life sciences and medtech brands.
Since 1999, she has been producing print and digital contents for tech, medtech, pharma and fintech. She has also managed UX and CRM projects for clients in advertising, FX and payments.