About Us

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GLUE Studio was founded by designer Zarina Holmes and digital anthropologist Salina Christmas. Both hailed from the sunny islands of Asia Pacific. So when they started GLUE Studio, they didn’t want to create just another agency in London. They wanted to bring in some sunny work attitude, too.

Their two-decades experience in travel, consumer lifestyle and business media shaped the studio’s direction today. GLUE  Studio's work ethos is to create value and a positive experience that connect brands with audience through inspiring contents and activities. Hence the word “glue” which means “bond” and “connector”.

The team has been steadily working with exciting clients from fashion e-commerce, design industry, tech and publishing. Our clients to date are from the UK, the US, China and Southeast Asia.

GLUE Studio advocates active lifestyle and well-being at the workplace. The team adopts the joyful Hawaiian greeting ‘Aloha!’, a positive spirit that we share with collaborators.


Our Team

Zarina Holmes
Creative Director


Zarina Holmes started her career as a designer and visualiser for several advertising agencies in Kuala Lumpur after graduating. In 1998 she completed her MA Design at Middlesex University, London, researching on brand extension.

Zarina is a multi-disciplinary designer whose work covered brand identity, publishing, marketing campaigns and infographics. She had overseen projects for clients such as Tech City UK, Sloane Ranger, Level39 and global travel industry names such as Tourism Malaysia, Thailand Tourism Board, Visit California, Visit USA, Seychelles Islands and Flybe.

She’s also a lifestyle photographer who has produced campaigns and covered fashion events. In 2013, she founded the City Academy’s photography department and set up photography workshops in Covent Garden, London.

Salina Christmas

Salina Christmas graduated from University College London with an MSc in Digital Anthropology in 2011. She has done digital marketing and communications for medtech, travel, publishing and e-commerce, and is currently marketing within fintech and payments.

Prior to fintech, Salina was a marketer at Informa Lifesciences, where she developed, designed and marketed digital products for the company's life sciences and medtech brands. Post-MSc, she worked as an associate marketer for Lightspeed Research, a market research division of Kantar WPP. She had produced high profile events such as TedxUCL and Inspiration Room labs at the London Design Festival with partners such as UCL, Medicins Sans Frontieres, Samsung Galaxy, MagPlus, Blurb Books, The British Library, Oxford Brookes Centre for Publishing Studies and Nissan Design Europe.

Salina started out as a newspaper journalist. She had reported extensively on tech, business and life sciences. Her favourite patch, however, is music: as a rookie journalist, she reported on the punk and grunge scenes, and reviewed gigs.