We were commissioned by Ripple, an energy provider, to design a brand identity for the company.
Ripple offers consumers the opportunity to own and share a wind farm to power their renewable energy at low cost. So instead of big energy companies, users have the collective ownership over the wind farm. The wind farm is powered by onshore wind, UK's cheaper source of electricity.
We came up with the “infinity wave” as a concept to signify strength and the harnessing of wind for energy.