HF ArtsFest: "River to river, coast to coast" campaign

Main campaign banner. Photography for GLUE Studio by Zarina Holmes (Pangkor Island, Malaysia).

Main campaign banner. Photography for GLUE Studio by Zarina Holmes (Pangkor Island, Malaysia).

GLUE Studio produced the campaign and wrote the event programme for HF Artsfest 2019 event, “River to river, coast to coast”, in partnership with Re:Centre, a wellness centre located by the Thames riverside.

The campaign, in print and digital, was distributed throughout Hammersmith and Fulham, and shared over social media and news channels such as ArtRabbit, TimeOut London and London Arts News.

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At the event, the Re:Centre resident artists Kate Lowe and Natalie Cronin explained the concepts and rationale behind Re:Centre artists’ collaborative project, Thamesis. The artists are building a series of artworks and installations made of artefacts collected from River Thames, including rubbish and bones, to be show at a major event in September 2019. Guests were then invited to “pick a bone” from a tray of bones before being taken to a studio tour where they got to see more bones and River Thames objects by the Re:Centre artists.

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Mark King, publisher and photographer of surfing magazine, The Point, came all the way from Croyde, Devonshire, as a guest of Story Of Books to talk about his magazine, surfing and the environmental movement in Devonshire. The event concluded with a presentation by Zarina Holmes about After The Rain, in which she explained the plastic dependency of rural businesses who need to “scale” by offering plastic packaging. A strong point was made about the level of plastic pollution from passing sea traffic in the Straits of Malacca, the world’s busiest shipping route.

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About HF ArtsFest

HF ArtsFest organises over 200 open, inclusive art events with over 100 partners from performing arts to literature, visual arts and film every June across the London borough of Hammersmith and Fulham. This year's event took place between 1 and 9 June 2019. hf-artsfest.com

 About Story Of Books

Story Of Books is the imprint of GLUE Studio. It features the latest updates on pop culture and books through interviews and how-to articles for authors. storyofbooks.co.uk

 About The Point

The Point is an independent, limited edition magazine published Mark King, photographer and surfer. It offers a unique point of view from the coastal town of Croyde, Devonshire, with photo features on beaches across the globe. thepointcroyde.co.uk

About Re:Centre

Re:Centre is Hammersmith’s leading wellness centre located by the riverside. On top of yoga and meditation courses, it organises high-profile events such as seminars and special events such as Gwyneth Paltrow’s Goop product launch. It also hosts an artist studio where Thamesis is based. recentre.co.uk