The Digital Face Of Wellness campaign
To promote GLUE Studio’s presence at The Digital Face of Wellness event at Canary Wharf, the studio designed the campaign for its digital channels, as well as its marketing presentation.
The event, organised by Stepp Digital and backed by the SPA Life UK, took place on 27 June 2019 at Level39’s Innovation Lab, One Canada Square. It featured speakers from technology companies, as well beauty and wellness industries, such as Google, WayIn, Holistic Solutions, Skin Insights, Conversant CJ and CampaignUp. Sponsorships were provided by Holistic Solutions and SOFRI UK.
Attendees and marketers exchanged ideas and knowledge about the evolving digital marketing scene, with discussions centering on the latest trends in the US$3 trillion wellness market. They also discussed the possibility of a post-social media landscape in which:
Offline experience complements online campaigns
AI picks up where automation rules leave off in CRM campaigning
GDPR governs digital privacy on web, social media and apps
For the campaign, GLUE Studio designed two cards based on beauty illustrations to reflect the audience and their high level of appreciation in brand identity – a given in beauty, wellness and spa.
About Stepp Digital
Stepp Digital is an award-winning digital marketing consultancy with clients such as TalkTalk, Lumity Life, Urban Outfitters, New Look and Net-A-Porter. It specialises in SEO, PPC and CRM, as well as developing Amazon shopfront for retail clients in fashion and beauty.
About SPA Life UK
SPA Life UK is part of SPA Life International, a spa association that represents members in the beauty and wellness industry across travel and hospitality.