Education: An MA in Design from Middlesex University, London researching on brand extension. A BA in Graphic Design, with Advertising major and Photography minor. A handful of BTECs in between in Multimedia Production, Documentary Filmmaking and web design.
Real education: I grew watermelons at the age of six while living in Borneo. Now I grow roses on my balcony in London. I learn about business and nurturing talents from gardening. Adapt to the current climate, don’t give up on sickly plants and start over again if a crop fails.
Started out as a visualiser for advertising agencies in Kuala Lumpur after graduating. Then progressed to be a multi-disciplinary designer in London covering brand identity, publishing, marketing and campaign projects. Clients from travel industry such as Tourism Malaysia, Thailand Tourism Board, Visit California, Seychelles Islands, Martinair Holland to fashion e-commerce and tech companies. Founded City Academy UK’s photography department in 2013.
Favourite patches: photography, books, business development and brand identity. I’m also a professional photographer for lifestyle brands.